Welcome to India’s largest poultry enterprise!
Over a period of 25 years of ,
Suguna has gone from strength to strength and has become a Rs. 3200
crore company that makes it India’s No. 1 broiler producer.
Along the way, Suguna’s pioneering efforts in contract farming
helped create thousands of rural entrepreneurs who share the growth
successfully. "Poultry Integration" introduced and pioneered by
Suguna in the country has energized the livelihoods of farmers in
Suguna ranks among the top ten
poultry companies worldwide. With operations in 11 states across
India, it offers a range of poultry products and services. The fully
integrated operations cover broiler and layer farming, hatcheries,
feed mills, processing plants, vaccines and exports. Suguna markets
live broiler chicken, value added eggs and frozen chicken. With the
intent to provide consumers with fresh, clean and hygienic packed
chicken, Suguna has set up a chain of modern retail outlets.
Today, the company’s brand
Suguna Chicken is a household name in India. With its
Suguna Daily Fressh outlets,
Suguna Home Bites,
Suguna Anytime processed chicken and four varieties of specialty
Suguna value added eggs, Suguna is the undisputed leader in
poultry products. Suguna Home Bites being the latest in its product
range is a new category of home meal replacements (HMR).
Managing Director Mr.
B.Soundararajan and Joint Managing Director Mr.
G.B.Sundararajan saw potential in growing the Indian
Poultry Industry through integration, which later came to be known
as Contract Farming. This led Suguna Poultry to pioneer contract
farming in India.
In 1986, Mr.
B.Soundararajan and Mr. G.B.Sundararajan
set up a poultry farm with 200 layer birds at Udumalpet. During 1989
- 90, when chicken prices crashed because of an over-supply of birds
in the local market, Suguna saw an opportunity for business growth
by helping the poultry farmers who had bought feed and medicines on
credit and could not clear their dues. To help them recover their
money, these visionaries began to provide feed and health support to
indebted farmers in return for the end product - eggs. The success
of this exercise gave birth to the Suguna Integration Model.
The poultry integration model has
set a win-win situation for both the farmer and the integrator.
Farmers are provided with day-old chicks, feed and health support.
Performance is monitored on a daily basis with Suguna field staff
visiting the farms to check on the health of the birds, feed intake,
growth and mortality levels. In six weeks time, the birds are
weighed and are ready to be sold by Suguna. Farmers are paid a
handsome growing charge for the birds at the end of this period.
Thus, Suguna takes this success model to the next level vision of
energising rural India benefiting the country, farmer and the
A constant and relentless drive
has taken the company's growth and expansion which covers over
15,000 farmers from 8,000 villages in 11 Indian states. Impressed by
the model and its success, Suguna receives invitations from many
state governments to set up its operations. Many investors and
delegates from across borders visit Suguna’s facilities to study
this model and later adopt in their own countries.
With mastery and success in
contract farming, Suguna has shaped the poultry industry to its
current position in India.