The Hatchline:
Poultry News and Developments

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Investigations into Campylobacter jejuni in poultry to improve human health

Researchers at the London School of Hygiene & Tropical Medicine(LSHTM) will investigate how the foodborne pathogen Campylobacter jejuni uses molecular “weapons” to outcompete other bacteria and adapt to different host environments.

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Agriculture at the Core of India’s Next Growth Phase

The Economic Survey tabled in Parliament, places agriculture at the heart of India’s next growth phase, arguing that the sector’s future lies not just in producing more foodgrains, but in steadily moving up the value chain through livestock (including poultry), fisheries and horticulture.

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Maize Availability, Poultry Growth, and the Need for Policy Reforms

The Indian poultry industry contributes nearly ₹2.5 lakh crore to the national economy. The layer population stands at around 40 crore birds, while the broiler population is approximately 500 crore birds annually.

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Importance of Salt in Poultry Feed

Salt is a critical, cost-effective addition to poultry feed that provides essential sodium (Na) and chloride (Cl) to regulate body fluid balance, nerve function, and nutrient absorption. It stimulates appetite, promotes faster growth, and is crucial for eggshell quality and preventing cannibalism or feather pecking in flocks.

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Poultry Pun!

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EGG ECONOMICS
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Eggs: The World's Most Affordable Protein Powerhouse

Eggs remain one of the most affordable and accessible sources of high-quality protein worldwide. This image compares egg prices across countries, highlighting their continued value despite global price fluctuations.

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EGGstory

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Extending Egg Shelf Life During Low Market Rates

When egg market rates are low, poultry producers can extend the shelf life and storage duration of eggs by incorporating Turmeric oil (or powder), Garlic powder, and Canthaxanthin into layer hen feed. Dietary supplementation with these natural ingredients

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EGGSPORTS

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Evidence-based brief on the export market for Indian eggs

India is primarily a domestic egg powerhouse (rapid production growth over the last 20–30 years) with exports concentrated to nearby / Gulf & South Asian markets

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President's Desk IPEMA

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From the Desk of IPEMA President, Uday Singh Bayas

Monthly round up: January 2026

Following the grand success of the 17th Poultry India Expo 2025, December 2025 was a month of purposeful engagements, strategic collaborations, and reflective milestones for IPEMA–Poultry India. The month reaffirmed our collective commitment to sectoral growth,

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POULTRY VOICES
Tribute

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Shri Chitturi Jagapati Rao

A respected co-visionary who contributed significantly to the growth of India’s poultry sector. An International Egg Person of the Year 2023. The enduring legacy continues through Srinivasa Farms, NECC, and the many lives influenced along the journey. Fondly remembered as a Poultry India Legend.
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Protein warriors

Dr. Vikram Kishore Reddy

Consultant Neurologist

Dr. Vikram Kishore Reddy, Consultant Neurologist, explains that proteins play a critical role in brain development, chemical transmissions, and emotional wellbeing. Key neurotransmitters like dopamine and serotonin, which are responsible for feelings of happiness and emotional balance, are secreted through complex chemical reactions in the brain

Egg Recipe | Desi Anda (Egg) Omelette

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Desi Anda (Egg) Omelette

High-protein, nutritious egg omelet packed with goodness. Simple, quick, and easy to make for any time of the day.
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– Desi Anda Omelette recipe by Ujwal Kumar Varma, Gym Administrator, Hyderabad

Share your recipes for a chance to be featured!

18th Poultry India Expo
Hitex, Hyderabad, India on 25 - 26 - 27 Nov. 2026

For details, contact IPEMA at info@poultryindia.co.in or +91 7997994331.
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*This content is for private circulation only