News & Developments
South African poultry reports strong growth under Masterplan
More than R2.1 billion invested between 2019 and 2025 and production up 26% — South Africa's poultry sector is now a globally competitive R74 billion industry supporting 110,000 jobs, more cost-efficient than the US and second only to Brazil.
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Italy launches first HPAI vaccination pilot
Starting May 2026, Italy's Ministry of Health begins a pilot vaccination programme against highly pathogenic avian influenza (H5) in selected farms across Verona and Mantua — targeting meat turkeys and egg-laying hens under the One Health approach.
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Orange or yellow yolk? The science explained
Yolk colour comes down to xanthophyll pigments and the hen's diet — lutein for yellow, red-pigment feeds and canthaxanthin for orange. Learn how farmers track colour with the DSM-Firmenich YolkFan.
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Strengthening India's poultry equipment manufacturing
IPEMA, representing 55+ Indian manufacturers, appeals for balanced policy support against underpriced imports — fair duties under HSN 84362900, quality checks, and Make in India preference — in line with Atmanirbhar Bharat.
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India's broiler industry: strong production, untapped demand
India produces nearly 5.17 million tonnes of chicken yearly, yet per-capita intake is just 5.1 kg vs 17.5 kg globally. A 1 kg per-person rise could unlock 1.43 million tonnes of new annual demand.
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President's Desk · IPEMA
Monthly Round-Up: April 2026
Dear Esteemed Members, Partners, and Poultry Professionals — April 2026 was a landmark month for us at IPEMA-Poultry India, marked by impactful collaborations, global outreach, knowledge-sharing initiatives, and meaningful engagements. From the successful Uttar Pradesh Poultry Conclave 2026 to celebrating World Veterinary Day, the World Veterinary Day Awareness Initiative in Delhi, and expanding international partnerships at NIPOLI Expo 2026 in Nigeria, the month reflected our collective commitment towards innovation, sustainability, rural empowerment, and global industry cooperation. Read the President's full reflection. — Uday Singh Bayas, President, IPEMA-Poultry India
Read full round-upPoultry Voices
Ms. Rama Lakshmi · First-time Visitor, Kakinada
A first-time visitor from Kakinada, Ms. Rama Lakshmi shared her enthusiastic experience at the 17th edition of Poultry India Expo — calling it a truly global platform rich in knowledge and opportunity. Pointing to the strong demand for chicken and eggs across the Godavari region, she said the expo opened her eyes to the sector's potential and inspired her to venture into the poultry business, building on the insights gained during her visit.
Watch the reel
Recipe of the Month
Crispy chicken popcorn
Crunchy, tasty and quick — boneless chicken marinated in spiced buttermilk, double-coated and deep-fried golden in minutes. Serve hot with ketchup or spicy mayo.
18th Poultry India Expo
Hitex Exhibition Centre, Izzat Nagar, Hyderabad · 25 – 26 – 27 Nov 2026
Contact IPEMA at info@poultryindia.co.in · +91 7997994331